Archive for the 'MARKET' Category

Do Good Ethics Equal Better Profits?

Wednesday, December 30th, 2009

There is no such thing as a minor lapse of integrity.”
– Tom Peters
As the end of a year approaches that’s seen more than a few ethical lapses of integrity, I’d like to take a few minutes to bring up a point that is all too often lost in the media maelstrom.
Good ethics are good for [...]

You Named Your Baby Business WHAT?!

Saturday, August 29th, 2009

A 12-step Process to Naming Your Business Something You Won’t Regret Later.
Regard your good name as the richest jewel you can possibly be possessed of…”
– Socrates, Greek philosopher in Athens (469 BC – 399 BC)
One of the biggest mistakes a fledgling business can make is to mis-name itself. Over time your business will change, and [...]

What Do You Do When “Plan A” Won’t Work?

Monday, June 15th, 2009

Be clear about your goal but be flexible about the process of achieving it.”
– Brian Tracy
Quick, what’s your “Plan B?”
The last 12 months has seen trillions of dollars go up in smoke because a lot of business “Plan A’s” didn’t work quite as well as anticipated. Unfortunately, by more than a few accounts, many of the Plan [...]

Are You a Desert Flower or a Mesquite Tree?

Friday, June 5th, 2009

In my 18 years of following the staffing and recruiting industry, two cliches have come up now and again.
Two and out or in for a lifetime.”
This term relates to the penchant of staffing and recruiting companies to hire freshly graduated college kids with limited experience and/or no job prespects in their chosen field. Often these young [...]

Small Business Marketing in the “New Normal”

Tuesday, June 2nd, 2009

A Google search on the term “New Normal” today produced more than a million hits. It’s been in use for a while – going back to the tragic events of 9/11 in 2001.
The term is used widely today, although it applies to the economic tragedy that is still unfolding — such as GM’s new 60% [...]

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