http://philmccutchen.com Commentary on marketing, positioning, branding, design, visuals, copywriting, and related small business-to-business communications. Thu, 13 May 2010 12:14:21 +0000 http://backend.userland.com/rss092 en There is no such thing as a minor lapse of integrity.” -- Tom Peters As the end of a year approaches that's seen more than a few ethical lapses of integrity, I'd like to take a few minutes to bring up a point that is all too often lost in the media ... http://philmccutchen.com/?p=468 A 12-step Process to Naming Your Business Something You Won't Regret Later. Regard your good name as the richest jewel you can possibly be possessed of..." -- Socrates, Greek philosopher in Athens (469 BC - 399 BC) One of the biggest mistakes a fledgling business can make is to mis-name itself. Over time ... http://philmccutchen.com/?p=432 Hey, we need a logo for our business!" Google shows about 140 MILLION hits for "logo design", and the pages are flooded with ads for logo designs starting as low as $39. Of course, you know that what you get for that price is probably something cobbled together from bits and/or ... http://philmccutchen.com/?p=406 Whoopee! Man, that may have been a small step for Neil, but that's a long one for me." -- Charles Conrad, Jr. (first on the moon from Apollo 12) There are millions of words being said around the world as we mark the fortieth anniversary of man's first setting foot on the ... http://philmccutchen.com/?p=372 My flesh and my heart may fail, but God is the strength of my heart and my portion forever." -- Psalm 73:26 June was a sad month for celebrity followers, with the passing of Ed McMahon, Gale Storm, Farrah Fawcett and Michael Jackson. Each gained a measure of reknown in their time, ... http://philmccutchen.com/?p=357