Archive for June, 2009

Goodbye Kodachrome

Monday, June 22nd, 2009

The Eastman Kodak company announced today that production would cease for the last member of their famed family of Kodachrome camera films, Kodachrome 64. The last of a line of superior films originating in 1935, Kodachrome 64, in 35 mm format, was first released in 1974.”
Kodak’s Kodachrome line of films proudly served in a wide [...]

What Do You Do When “Plan A” Won’t Work?

Monday, June 15th, 2009

Be clear about your goal but be flexible about the process of achieving it.”
– Brian Tracy
Quick, what’s your “Plan B?”
The last 12 months has seen trillions of dollars go up in smoke because a lot of business “Plan A’s” didn’t work quite as well as anticipated. Unfortunately, by more than a few accounts, many of the Plan [...]

Are You a Desert Flower or a Mesquite Tree?

Friday, June 5th, 2009

In my 18 years of following the staffing and recruiting industry, two cliches have come up now and again.
Two and out or in for a lifetime.”
This term relates to the penchant of staffing and recruiting companies to hire freshly graduated college kids with limited experience and/or no job prespects in their chosen field. Often these young [...]

Small Business Marketing in the “New Normal”

Tuesday, June 2nd, 2009

A Google search on the term “New Normal” today produced more than a million hits. It’s been in use for a while – going back to the tragic events of 9/11 in 2001.
The term is used widely today, although it applies to the economic tragedy that is still unfolding — such as GM’s new 60% [...]

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