phil mccutchen

A 12-step Process to Naming Your Business Something You Won’t Regret Later.
Regard your good name as the richest jewel you can possibly be possessed of…”
– Socrates, Greek philosopher in Athens (469 BC – 399 BC)
One of the biggest mistakes a fledgling business can make is to mis-name itself. Over time your business will change, and [...]

Hey, we need a logo for our business!”
Google shows about 140 MILLION hits for “logo design”, and the pages are flooded with ads for logo designs starting as low as $39. Of course, you know that what you get for that price is probably something cobbled together from bits and/or pieces of other designs or [...]